Social Media & Reputation Manager- job post

Job Description

3.13.1 out of 5 stars

Charlotte, NC 28214

Full-time

Job details

Job type

• Full-time

Full job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job DescriptionWe’re looking for a growth-minded Social Media & Reputation Manager to rapidly scale Ensora Health’s presence, influence, and credibility in the therapy and behavioral health market. In this role, you’ll own our social strategy end-to-end — from content development to analytics — while also building and protecting Ensora’s reputation across third-party review platforms like G2, Capterra, and Trustpilot, and developing the customer reference assets that reinforce trust at every stage of the buyer journey.
You’ll shape how therapists, practice owners, and clinical leaders engage with our brand by creating platform-native stories, building community, and amplifying authentic customer voices across owned, earned, and third-party channels.

What You’ll Do

Social Media

• Build and execute an aggressive follower-growth strategy with clear quarterly milestones across LinkedIn, Facebook, Instagram, X, YouTube, and emerging channels.
• Identify the right content, platforms, formats, and tactics to drive rapid growth — including organic optimization, creator partnerships, strategic repurposing, and targeted paid support.
• Experiment with high-impact formats: short-form video, UGC-style content, trending audio, motion graphics, and employee-amplification initiatives.
• Produce and publish high-frequency content that communicates Ensora’s POV, customer value, and product innovations in scroll-stopping ways.
• Collaborate with designers and creative partners to deliver platform-optimized graphics, motion, video, and micro-stories.
• Translate complex technical or value-based concepts into accessible, engaging narratives tailored to each channel.
• Manage community engagement: respond to comments, spark conversations, and build a vibrant, interactive follower base.
• Support integrated marketing initiatives with social components for launches, webinars, events, customer stories, and major industry moments.
• Partner with Demand Gen and Paid Media teams to execute strategic paid social campaigns that fuel growth and lead nurturing.
• Track and report on growth KPIs — follower velocity, engagement rate, reach, video performance, traffic, and share of voice.
• Develop weekly and monthly dashboards with actionable insights tied to growth targets.
• Use A/B testing and analytics to refine content strategy, cadence, and audience targeting.
• Maintain publishing calendars, brand voice consistency, governance standards, and legal compliance across platforms.
• Monitor platform trends, algorithm shifts, and emerging best practices to stay ahead of the curve.

Review & Reputation Management

• Own Ensora Health’s presence on key third-party review platforms — with a primary emphasis on G2 — ensuring profiles are accurate, complete, and on-brand.
• Drive positive review volume by proactively engaging satisfied customers, executing review outreach campaigns, and administering compliant incentive programs.
• Repurpose high-quality G2 reviews and customer quotes as social proof assets across social channels, landing pages, and sales enablement materials.
• Partner with Customer Success to identify high-CSAT and high-NPS customers for review outreach, written testimonials, and video stories.
• Collaborate with writers, designers, and web teams to produce polished customer reference assets — case studies, testimonial quotes, and short-form video testimonials — that support demand-generation and brand credibility.
• Track and analyze performance metrics across review platforms; identify trends in customer sentiment and surface insights that inform social and content strategy.
• Maintain website credibility elements such as partner logos, awards, certifications, and customer badges to ensure accuracy and brand alignment.

What You Bring

Required Qualifications

• 3–5 years managing social media for a SaaS, B2B tech, or high-growth digital brand.
• Demonstrated success driving measurable audience growth at scale.
• Hands-on experience managing third-party review platforms, with G2 experience strongly preferred.
• Deep expertise in LinkedIn, X, and YouTube; familiarity with TikTok or short-form video strongly preferred.
• Strong storytelling and content-creation skills tailored to platform-native styles.
• Proficiency with analytics and reporting tools (Sprout, Sprinklr, Hootsuite, native platform analytics, Google Analytics).
• Experience managing high-volume, fast-moving content calendars.
• Excellent written and verbal communication skills with a sharp eye for brand consistency.

Preferred Qualifications

• Experience scaling social accounts in a hypergrowth or post-merger environment.
• Working knowledge of paid social strategy, targeting, and creative optimization.
• Basic graphic or video editing skills (Adobe CC, Canva, CapCut).
• Familiarity with social listening and competitive insight platforms.
• Experience with customer marketing, advocacy programs, or reputation management.
• Healthcare or health-tech industry background strongly preferred.

Additional Information

While we’ve outlined some key qualities we typically seek, it’s essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they’re not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don’t hesitate—apply today and let’s explore the exciting possibilities together!

All your information will be kept confidential according to EEO guidelines.

At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.

We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Ensora Health is an equal opportunity employer.