Marketing Campaign Manager – mRNA- job post
Job Description
Madison, WI 53713•Hybrid work
Full-time
Job details
Job type
- Full-time
Location
Estimated commute
Job address
Madison, WI 53713•Hybrid work
BenefitsPulled from the full job description
- AD&D insurance
- Parental leave
- 401(k)
- Health insurance
- Paid time off
- Vision insurance
- Dental insurance
Full job description
Overview
company a biotech company that develops technologies for mRNA production and quality control, is searching for a Marketing Campaign Manager to play a key role in the marketing and commercial growth of the company’s product portfolio. You will interact and collaborate across different teams including Marketing, Product Management, and R&D to develop and execute strategic and tactical marketing plans. Marketing campaigns will utilize a broad range of channels including emails, social media, webinars, customer stories, thought leadership articles, infographics, website landing pages, videos, podcasts, online banner ads, and other digital advertising. Finally, you will be responsible for analyzing performance metrics of your marketing campaigns and reporting those results to internal teams using relevant KPIs, dashboards and visualization methods.
Roles and Responsibilities
- Create and execute strategic and tactical marketing plans across targeted customer segments using a wide variety of channels that include emails, social media, digital advertising, and conferences.
- Work with Product Marketing and Graphic Design to create, update, and manage marketing content and materials, including brochures, product flyers, thought leadership articles, customer stories, application notes, and website marketing landing pages.
- Work with the Marketing Automation Manager to monitor and analyze marketing campaign performance focusing on brand awareness, customer website visits and journeys, lead generation, sales opportunities, and revenue generation. Create reports for campaign KPI performance (e.g. form submissions, lead generation, webinar registrations, email and page clicks, opportunities/revenue generation, etc.) for individual marketing tactics and campaigns.
- Work with Product Marketing and R&D to perform market research.
- Manage onsite and virtual conference and event participation and sponsorships (e.g. booth creation, internal and customer research posters and talks), and attend conferences and events as necessary.
- Organize, advertise, and host webinars.
- Work with third party vendor sites to manage product listings, descriptions, application updates and pricing.
- Keep current on new marketing and mRNA research applications and technologies.
Qualifications and Experience
- Advanced degree in cellular, molecular, biochemistry, immunology, or cancer biology preferred (MS or PhD)
- Employee located in Madison WI preferred, but will consider remote employees
- A minimum of 5 years relevant marketing experience in cell and/or molecular biology (mRNA, cell and gene therapy or mRNA vaccine development highly preferred)
- Experience with CRM, marketing automation and analytics tools (Salesforce CRM, Salesforce Marketing Cloud, and Google Analytics preferred)
- Experience with search engine optimization (SEO), search engine ads (SEA), and paid social media
- Management of 3rd party vendors
- Ability to learn complex scientific concepts and communicate those concepts clearly in writing
- Ability to travel ~10% to represent the company at scientific conferences
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- 401(k)
- LTD, Life & AD&D Insurance
- Paid time off
- Company paid holidays
- Employee assistance program
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Education:
- Bachelor’s (Required)
Experience:
- science related: 2 years (Preferred)
- Marketing: 5 years (Preferred)
Work Location: Hybrid remote in Madison, WI 53713
