Senior Copywriter- job post

March 8, 2026

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Job Description

3.73.7 out of 5 stars

United States

Full-time

Job details

Job type

  • Full-time

Full job description

Overview:

Department: Marketing

Reports To: Creative Director

Summary

The Writer plays a critical role in bringing clarity, consistency, and credibility to EIM’s marketing efforts across partners, programs, and the broader brand. This role is responsible for developing compelling, audience-first content that supports program growth, learner engagement, and brand trust across the student lifecycle.

The ideal candidate is a strong storyteller with the ability to translate complex topics into clear, accessible, and engaging content while collaborating closely with product marketing, creative, and channel teams.

Responsibilities:

Key Responsibilities

Content Development

  • Write and edit high-quality content across channels, including websites, landing pages, email campaigns, paid media, social media, brochures, and program collateral.
  • Translate program value propositions, outcomes, and differentiators into clear, learner-centered messaging.
  • Support program launches with cohesive messaging across channels.

Collaboration and Alignment

  • Partner closely with Product Marketing Managers to ensure content aligns with program strategy, positioning, and partner goals.
  • Collaborate with designers, lifecycle marketers, and channel teams to ensure consistency and clarity across touchpoints.
  • Incorporate feedback from stakeholders while maintaining editorial integrity and brand standards.

Brand and Voice

  • Uphold and evolve brand voice, tone, and messaging frameworks across all written materials.
  • Ensure content is inclusive, accessible, and aligned with EIM’s and partner universities’ mission and values.
  • Contribute to the development and documentation of messaging guidelines and best practices.

Quality and Optimization

  • Edit and proofread content to ensure accuracy, clarity, and consistency.
  • Optimize content for performance, readability, and audience engagement.
  • Support iterative improvements based on performance insights and feedback.

Qualifications:

Qualifications

  • 3+ years of professional writing experience, preferably in education, healthcare, or mission-driven organizations.
  • Strong portfolio demonstrating versatility across content types and audiences.
  • Ability to balance creativity with strategic thinking and attention to detail.
  • Comfort working in a collaborative, fast-evolving environment.

What Success Looks Like

  • Clear, consistent, and compelling messaging across programs and channels.
  • Strong partnership with product marketing and creative teams.
  • Content that supports enrollment growth, learner trust, and brand credibility.

About:

Confluent and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability,